2026·shipped·Forward Deployed Engineer
Conversion Engine: Sales Automation
An automated lead-generation system that grounds outreach in real signals: Crunchbase firmographics, job-post velocity, layoffs.fyi, AI-maturity scoring. Benchmarked against τ²-Bench retail.
10 Academy TRP · 1-week briefPythonLangGraphLLMWeb ScrapingBenchmarking
Architecture
Conversion Engine
Qualifies, drafts, and sends outreach
↓ calls out to
Crunchbase
Firmographics
Job-post velocity
Hiring signals
layoffs.fyi
Distress signals
AI-maturity score
Public artifacts
Highlights
- ▸Qualifies prospects against ICP segments using multiple external signals, not just LLM guesswork.
- ▸Drafts competitor-gap briefs so outreach references a real gap in the prospect's stack.
- ▸Multi-channel outreach with per-channel guardrails and benchmarked quality.
Grounding is the whole game
Outbound sales agents fail when they hallucinate context. This system refuses to draft outreach until it has grounded facts: firmographics from Crunchbase, hiring signals from job-post velocity, distress signals from layoffs.fyi, and an AI-maturity score derived from public artifacts.
Evaluation
Benchmarked against τ²-Bench retail, a rigorous conversational benchmark that surfaces both groundedness and helpfulness. The agent’s outputs are scored on both dimensions, not just “did it send an email.”